The School Lunch Scam provided by the American News Project; Who determines what American kids eat each day? Congress and the Department of Agriculture approve what foods can (and can't) be served through the National School Lunch Program. The competition for a piece of this $10 billion market is fierce, but espite the enormous nutritional and financial stakes at play, ANP was the only media to cover a recent panel set up to discuss the school menu. While nutritionists outnumbered the press, corporate lobbyists outnumbered everyone.